Samsung launches advertising campaign targeting Apple's foldable iPhone

On October 27, 2026, Samsung released a new advertising campaign mocking Apple regarding its first foray into the foldable smartphone market, the iPhone Duo. The campaign, which was promoted on Instagram, uses satire to highlight the technological gap between the two companies, specifically targeting the lack of foldable options in Apple’s lineup and reported technical screen issues faced by early users of the iPhone Duo.

The marketing move comes approximately one month after the global launch of the iPhone Duo. The advertisement depicts a green apple and draws a direct comparison between specifications to assert the superiority of Samsung’s Galaxy foldable devices. The campaign has sparked significant debate on social media, with responses ranging from praise for the creative humor to criticism regarding the perceived immaturity of the marketing strategy.

While Samsung positions its products as the market leader in flexible screen technology, the ad seeks to capitalize on recent negative user feedback regarding the reliability of Apple’s new device. No official response has been issued by Apple regarding the advertisement at this time.