MSPS Cyprus wins silver award for ESSO Safe Vision programme

MSPS Cyprus has been honoured with the Silver Award at the 2026 Carob Awards, recognising its corporate social responsibility initiative titled 'ESSO Safe Vision: See clearly. Drive safer'. The project was specifically designed and implemented on behalf of eWise Cyprus Ltd – ESSO, securing the accolade within the 'Events with a CSR Component' category under the PR section.

The initiative originated from the observation that while drivers frequently maintain their vehicles, they often neglect their eyesight, a critical component of road safety. To address this, the campaign transformed ESSO petrol stations into health prevention centres, providing free eye examinations and spectacles to hundreds of drivers across Cyprus. The programme was executed in partnership with the Cyprus Opticians’ Council and A. Potamitis Medicare, operating under the formal auspices of the Cyprus Police Traffic Department.

This award serves to highlight the effectiveness of combining strategic communication with creative social impact campaigns. The success of the initiative underscores the importance of public-private cooperation in addressing road safety and wellness among the driving population in Cyprus.