Recent survey reveals rising travel fatigue and demand for flexible holiday packages

A recent international survey conducted by Booking.com, involving 28,230 adults across 32 countries and markets, indicates that 85% of travelers return from their trips feeling more exhausted than when they departed. This phenomenon is largely attributed to the tendency to over-schedule vacations with continuous sightseeing, early wake-up calls, and rigid itineraries, leading to a state where travelers feel they need a recovery period after their break.

In addition to reporting high levels of fatigue, the survey highlights a shift in consumer preferences regarding holiday bookings for 2027. Approximately 66% of respondents expressed a desire for "All-Exclusive" packages, which would allow them to remove specific services—such as drink plans or specific meal options—that they do not intend to use. This reflects a growing demand for customization, as travelers become more critical of paying for bundled services that remain unutilized during their stay.

While the findings highlight significant travel trends, Booking.com clarifies that these results reflect user preferences rather than a formal industry move to abolish all-inclusive models or issue refunds for unused services. The data serves as an indicator of how modern travelers are rethinking their vacation experiences to prioritize personalization and comfort over traditional, high-intensity travel structures.