Norway launches tourism campaign in response to Trump's remarks

On October 25, 2026, during a rally in Michigan, U.S. President Donald Trump described Norway as a "shithole country" while expressing frustration over not receiving a Nobel Peace Prize. In a creative response, the Norwegian tourism organization, Visit Norway, launched a promotional campaign titled "Norway makes toilets great again," playing on Trump's well-known political slogan.

The campaign features photographs of the country's architecturally striking public toilets located in areas of unique natural beauty. By transforming the insult into a marketing opportunity, Visit Norway aimed to promote the nation's infrastructure rather than engaging in direct diplomatic confrontation. The organization posed the rhetorical question, "Are these the best shitholes in the world?" while encouraging visitors to use these facilities regardless of need.

This incident is the latest in a series of critiques directed at various nations by the American president. The response has gained international attention, highlighting how national tourism bodies are utilizing digital media and humor to address diplomatic slights and turn negative rhetoric into positive brand visibility.