Mariah Carey marks start of holiday season with punk-themed video

Mariah Carey officially signaled the start of the Christmas season on November 1, 2026, immediately following Halloween. In a viral video shared on social media, the singer—often referred to as the 'Queen of Christmas'—used her signature phrase, 'It's time!', to announce the transition into the festive period.

The video, set in a New York City bar at midnight on October 31, depicts Carey in a punk rock persona, performing the song 'Hermit'. This track originated from the 1990s alternative album 'Someone’s Ugly Daughter', a project Carey produced and contributed to under the band name 'Chick' alongside her friend Clarissa Dane. This theatrical announcement serves as her annual tradition to initiate the countdown to the holidays.

While Carey is globally recognized for her seasonal music, this specific video highlights a lesser-known chapter of her career from the mid-90s, blending her modern branding as a holiday icon with her past alternative rock interests. The release marks the official commencement of her annual campaign for the Christmas season.