Miley Cyrus promotes new holiday makeup look for Maybelline

Singer Miley Cyrus has unveiled a new holiday-inspired beauty campaign for the cosmetics brand Maybelline. Released in early November 2026, the promotional campaign showcases a distinctive look that blends festive glamour with the singer's signature rock-inspired aesthetic.

The featured makeup style centers on two primary elements: frosted, silver-white eyelashes and deep red metallic lips. To achieve this look, the campaign highlights specific products from the Maybelline line, including the Lash Sensational Sky High Silver Chrome mascara, the Lifter Liner Glimmer in the shade 'On Holiday,' and the Super Stay Vinyl Ink Glimmer in 'Red Sapphire.' Experts suggest pairing these bold features with a light, natural skin base and soft pink blush to maintain balance.

While the look is intended for the upcoming holiday season, the campaign emphasizes that the silver lash effect can be tailored for various levels of intensity. Users are encouraged to apply the metallic mascara either across the full length of the lashes or, for a more subtle finish, only on the tips over a standard black mascara base.