University of Nicosia partners with CAPSBOLD for marketing competition

The marketing agency CAPSBOLD, in partnership with the University of Nicosia and the technology company SPORTSOFT, has launched the CAPSBOLD Impact Challenge. This creative competition invites students to address a real-world business brief provided by SPORTSOFT, moving beyond theoretical academic scenarios. Registrations for the initiative opened on November 2, 2026.

Participants, who must be students at the University of Nicosia in fields such as Marketing, Public Relations, or Business Administration, are given 72 hours to develop their solutions. The task requires students to consider specific business environments, target audiences, budgets, and the measurable impact of their proposals. The competition is structured for individual participation and is strictly limited to 50 available slots.

This project aims to bridge the gap between higher education and the professional market by providing students with hands-on experience in solving actual industry challenges. By working directly with a technology firm, participants can showcase their creativity and problem-solving abilities. No further information regarding subsequent selection phases or award dates was provided by the participating entities.