French fashion brand Coperni announces closure

The French fashion brand Coperni, co-founded by Arnaud Vaillant and Sébastien Meyer, officially announced the cessation of its operations on November 4, 2026. Known for its innovative integration of fashion and technology, the label consistently garnered global attention through high-profile, viral events.

Throughout its history, Coperni distinguished itself with unconventional runway shows that prioritized spectacle and digital presence. Notable moments included the 2022 presentation where a dress was spray-painted onto Bella Hadid’s body, as well as collaborative showcases featuring robots and a high-profile event at Disneyland Paris with influencer Kylie Jenner. These performances were designed to dominate social media trends and capture internet engagement.

The closure has sparked broader discussions within the fashion industry regarding the sustainability of business models that rely heavily on viral social media marketing rather than traditional retail viability. While the brand successfully secured its place in pop culture history through these experimental displays, the founders have now confirmed the conclusion of the company's trajectory, effectively marking the end of its operations.