Alpha Bank unveils new corporate identity

On November 5, 2026, Alpha Bank officially launched a new corporate identity under the central message 'Defining a new together'. The rebranding exercise is intended to reflect the bank's significant transformation, expansion, and its development into an international financial group over recent years.

Group CEO Vassilis Psaltis stated that the refreshed identity expresses the bank's evolution while maintaining its historical recognition. The new strategy focuses on two core pillars: providing comprehensive financial support to businesses and acting as a trusted advisor to individuals throughout their life stages. The bank aims to emphasize its role as a partner, stating that its success is directly tied to the success of its customers by utilizing its modern expertise to offer tailored financial solutions.

The initiative signals a shift in communication and market positioning for the group as it seeks to offer more sophisticated financial services in Cyprus and other international markets. The transition aims to unify the group's capabilities and project a modern, contemporary face for the institution.