PwC Cyprus launches Limassol Insights Series with focus on intellectual property

On Wednesday, November 4, 2026, PwC Cyprus hosted an event titled “Strategic Intellectual Property Management & Valuation” at the Amathus hotel in Limassol. This gathering served as the inaugural event for the company’s new “Limassol Insights Series,” a platform intended to foster knowledge sharing, networking, and professional dialogue among business leaders and executives in the region.

The discussions centered on the identification, protection, strategic management, and valuation of intellectual property, with a specific focus on software, technology, and branding. Attendees explored how intangible assets serve as critical drivers for business growth and competitiveness in the modern market. Professor James Conley of the Kellogg School of Management at Northwestern University participated as a speaker, contributing insights into the strategic implementation of IP frameworks.

The Limassol Insights Series is designed to establish a consistent forum for exchanging ideas and building long-term professional relationships within the local business community. By emphasizing the importance of intellectual assets, PwC aims to assist companies in identifying new opportunities for value creation and sustainable development. The event marks the beginning of a recurring series of professional gatherings intended to enhance the local knowledge economy.