Cyprus launches campaign to combat distracted driving and improve road safety

On Saturday, Cypriot Transport Minister Evi Tsolaki launched a new awareness campaign in Limassol aimed at reducing distracted driving and protecting vulnerable road users. Ahead of the World Day of Remembrance for Road Traffic Victims on November 15, the minister highlighted that motorcyclists accounted for 38 percent and young people for 26 percent of all road fatalities in Cyprus between 2021 and 2025.

The initiative emphasizes the dangers of mobile phone use while driving, urging motorists to configure navigation systems before departure and avoid all distractions. This campaign is part of a broader national strategy that seeks to halve road-related deaths and serious injuries by 2030. Minister Tsolaki emphasized that every statistic represents a lost life and urged the public to consider the irreparable impact on families.

To support these efforts, the ministry has maintained a four-year subsidy scheme designed to assist motorcyclists in purchasing airbag protective gear. The government continues to prioritize road safety through educational outreach, aiming to change driver behavior and reduce the high mortality rates currently associated with motorcycle use and youth traffic accidents.