Cyprus launches road safety campaign to reduce fatalities

Transport Minister Evi Tsolaki, chair of the Road Safety Council, officially launched a new awareness campaign in Limassol on Saturday, November 7, 2026. The initiative is part of a broader government strategy aiming to reduce road traffic fatalities and serious injuries by 50% by 2030, with a specific focus on mitigating the dangers of distracted driving.

During the announcement, Minister Tsolaki highlighted alarming statistics from the period between 2021 and 2025, noting that motorcyclists accounted for 38% of all road deaths, while young people represented 26%. The campaign emphasizes the protection of vulnerable road users and urges drivers to avoid mobile phone usage behind the wheel, suggesting that navigation systems be configured before departure. Additionally, the ministry continues to offer a long-standing subsidy scheme designed to assist motorcyclists in purchasing protective airbag gear.

These measures precede the observance of the World Day of Remembrance for Road Traffic Victims, scheduled for November 15. The government reiterated that the human cost behind these figures is irreparable, underscoring the necessity of collective behavioral changes to improve road safety standards across the country.