OpenAI expands advertising to 44 countries through partnership with Aleph

On November 12, 2026, OpenAI announced an expansion of its advertising capabilities within ChatGPT, targeting 44 countries across various global regions. This initiative is facilitated through an exclusive partnership with Aleph, which will serve as the official reseller for OpenAI's advertising solutions in these markets.

The agreement encompasses 16 markets in Europe and Central Asia, 10 in the Middle East and Africa, 14 in Latin America, and 4 in the Asia-Pacific region. As of the announcement date, businesses and advertising agencies in these areas are authorized to enter into contracts, process payments, and receive localized support directly from Aleph’s regional teams.

This expansion aims to integrate ChatGPT as a new advertising environment where users conduct research and make consumer decisions. By leveraging Aleph’s local presence, OpenAI intends to bridge the gap between global advertising technology and regional business ecosystems, providing firms with specialized tools to reach audiences on the AI platform.