PwC report reveals global CEO sentiment and economic trends

The 29th annual PwC global survey gathered responses from 4,454 CEOs across 95 countries, including 200 from the insurance sector. The report highlights a decline in global business optimism, with only 46% of insurance CEOs expressing confidence in revenue growth for the next 12 months, down from 56% in 2025. This downturn is attributed to heightened market uncertainty and the early-stage integration of artificial intelligence in business operations. Data for this survey were collected prior to the outbreak of war in Iran. In contrast to the global trend, the 15th annual PwC survey for Cyprus indicates higher optimism among local leaders. This positive outlook is supported by 2025 growth data, showing an insurance premium increase of approximately 9% in life insurance and 8% in general insurance. These growth rates exceed those observed in many other European markets.